The book has three parts. The first is the story of Chouinard (the person). The second is the story of the companies (Chouinard, Black Diamond, and, primarily, Patagonia). The third part is a series of eight company Philosophies — actual Patagonia documents describing who they strive to be as company, and why. These eight chapters cover product design, production, distribution, image, financial, HR, management, and environmentalism.
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dude u still in dis class? ive got thelazyfever virus so i dont noe when ill be back to skool. and besides i mite just drop dis class. looks like uve been doin good son ayt i guess ill see u whenever. just hit me up on dis site. fish out.